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1992: The Cheesecake Shop Pty Ltd (“TCS”) was incorporated to market the franchise retail outlets - The Cheesecake Shop.

1993: The first franchised store was opened in Baulkham Hills (New South Wales) and The Cheesecake Shop franchise was born. TCS was the first to offer Australian customers a comprehensive range of specialty cakes, desserts and savoury products manufactured on site at value for money prices.

1995: First franchised store opened in New Zealand.

1996: The success of the franchise was breathtaking with over 120 stores being opened Australia wide in only three years. The phenomenal growth of the franchise system is based on the principals of best business practice including local store marketing and operational guidance to help Franchisees maximise profitability of the franchise operation.

1996: The Australian business community recognised the achievements of the Franchisor by awarding it the Franchisor of the Year Award (Retail Category 2).

1997: The Australian business community again recognised the achievements of the Franchisor by awarding it the Franchisor of the Year Award (Retail Category 2).

1997: The synergy afforded by the corporate strategy saw the subsequent establishment of the Group's raw ingredient distribution company - United Network Suppliers and the establishment of a pre-packaged food manufacturing division - Kings Pantry.

1997: First franchised store opened in Malaysia.

1998: First franchised store opened in Poland.

1998: First franchised store opened in the United Kingdom.

2002: A retail network of over 190 stores has been firmly established in Australia. The Franchisor continues to look towards global expansion.

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