The Cheesecake Shop

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Privacy Policy

The Cheesecake Shop UK understands that privacy is important to its customers. Please be assured that The Cheesecake Shop (TCS) is committed to the protection of its customer’s personal information and is pleased to provide information about its privacy policy to all visitors and customers of this website.


1. What Information We Collect and How We Use It

General

  • We, The Cheesecake Shop UK uses Non-Personal Information for the following general purpose: to customise the advertising and content you see, improve our services, conduct research and provide anonymous reporting for internal and external clients.

Registration

  • You are given the option to provide demographic information (such as gender, birth date and general location) to us. We encourage you to submit this information, so we can provide you with a more personalised experience on our site.
  • It is a condition of registration that you provide your age (only if you are 13 years of age or above)
  • During registration, you may choose to opt-in to our newsletter as well as periodic email updates from our website.

Lawful Basis

  • As a collector of the information we are to comply with the General Data Protection Regulation (Regulation).
  • Under the Regulation we may require personal information from you as an identifiable individual regarding your financial details and contact information. We require this information in order to fulfil our obligations as a business to enter into any contracts of sale and/or small business agreements (if necessary and/or required) relating to our services to you.

Orders

When a product or service is purchased from us through this website, we request certain personally identifiable information from you on our order form. You must provide contact information (such as a name, email and shipping address), as well as financial information (such as credit card number, expiration date and the 3 digit security code). We use this information for billing purposes and to fulfil orders. If we experience trouble processing your order, we will use this information to contact you.

Choice/Opt-In

  • We provide you the opportunity to 'opt-In' to having your personally information used for certain purposes
  • If you no longer wish to receive our newsletter and promotional communication, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at privacy@cheesecake.com.au.
  • You will be notified when your personally identifiable information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Access to Personal Information

  • You may request to update, delete or access your personal information by contacting our privacy officer on privacy@cheesecake.com.au.
  • You may be required to verify your identity.
  • We may require you to provide us an outline of your request.
  • Once we have received your request, we will within 30 days as permitted by law respond to your request.
  • We have the right under the Regulation to refuse your request and provide you with our reasons within 30 days from the receipt date of your request.
  • In the event you seek to update your personal information held by us and there is a dispute regarding any of the personal information, we will make a note of the particulars of the dispute on the personal information provided by you.
  • In the event that you have created an account with TCS UK using our website, you are able to login to your account, view and/or update the personal information provided.
  • If you make a request to have your personal information deleted we will respond to your request within 30 days.
  • We have the right under the Regulation to refuse your request and provide you with our reasons within 30 days from the receipt date of your request.
  • TCS reserves its right to charge you a reasonable administrative fee, when considering your request, in situations where a request is manifestly unfounded or excessive.

2. Sharing of Personal Information and Disclosure

The Cheesecake Shop does not rent, trade or share Personal Information with third parties except to provide products or services requested by you, when we have your permission or under the following circumstances:

  • We use other third parties such as a shipping company to fulfil orders, a credit card processing company to bill you for goods sold on our website, and an email service provider to send out emails on our behalf. When you make a purchase on our website or sign up for our email list, we will share the necessary amount of personally identifiable information as required by the third party to provide that service, including your name, address, credit card information and email address.
  • We provide Non-Personal Information to interested third-parties for purpose of understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the website.
  • To any entity, court or Government body where we are obliged under law to disclose such information.
  • Keep in mind that any personal information or comment that you voluntarily disclose on the Website, for example on comment pages or on the blog forums, becomes publicly available. Your account name is displayed to other Users when you send and/or post messages through the Website. Please note that any comment or other content you post or send to the Website becomes published content and is not considered personally identifiable information subject to this Privacy Policy.
  • When we request personally identifiable information, we provide you the opportunity to 'opt-out' of having this information used for certain purpose.
  • If you no longer wish to receive our newsletter and promotional communication, you may opt-out of receiving them by following the instructions included in each newsletter, or communication, or by emailing us at:
  • You will be notified when your personally identifiable information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

3. Website Visit Information

  • Visiting our website requires the collection of general and personal information. The collection of such information may be executed by our third party contractors which collect information regarding your visit to website and includes the pages you accessed, the information you downloaded, the date and time of your visit and your server address. Such information is collected for statistical purposes and assists us in keeping up the quality of our website and its convenience for our users.

4. Confidentiality and Security of Personal Information

  • We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
  • We limit access to your Personal Information to employees who we believe reasonably need to come into contact with Personal Information to provide products or services to you or in order to do their jobs.
  • The security of your personal information is important to us.

5. International Users

  • If you are a User accessing this Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from Australian laws, please be advised that through your continued use of this Website, which is governed by Australian law and this Privacy Policy as incorporated in our Terms of Use, you will be transferring your Personal Information into Australia and you consent to that transfer.
  • Your connection to the Website will be through Australian servers and all personal and general information collected by us will be processed within Australia where TCS servers and internal systems are located.

6. Changes and Updates to this Privacy Policy

The Cheesecake Shop UK may update this policy at any time in its sole discretion and without prior notice. We will strive to notify you about significant changes in the way we treat Personal Information by sending a notice to the primary email address specified in your The Cheesecake Shop account and/or by placing a notice on the Website.

7. Effective Date

This Privacy Policy was last modified on 25th May 2018, in compliance with the latest General Data Regulation Policy, effective as of the date of this update.

8. Information Transfer across International Borders

  • TCS has stores around Australia and New Zealand. Our network comprises of a number of stores, trained staff, trusted third party service providers and company officers. Given the size of our operation we are sometimes required to provide your information to other related companies. This means that sometimes your information is transferred to a country that is not your country of residence or the country where you initially provided the information to us.
  • Our privacy practice may vary among our countries of operation. All appropriate steps will be taken by us to ensure that your information is collected, stored and used in accordance with the legal requirements of the relevant country and through our privacy policy.

9. Complaints

We would encourage you to make direct contact with us should you not be satisfied with the way in which we have dealt with your Personal Information. Upon receipt of your complaint we will reasonably attempt to deal with your complaint. Should you be of the view that our attempted resolution of complaint was not reasonable, you may refer your matter to the Office of the Federal Privacy Commissioner at website https://ico.org.uk/concerns/ or telephone 0303 123 1113.

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