The Cheesecake Shop

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Privacy Policy

The Cheesecake Shop UK understands that privacy is important to its customers. Please be assured that The Cheesecake Shop is committed to the protection of its customer’s personal information and is pleased to provide information about its privacy policy to all visitors and customers of this website.

1.What Information We Collect and How We Use It

General

  • The Cheesecake Shop UK uses Non-Personal Information for the following general purpose: to customise the advertising and content you see, improve our services, conduct research and provide anonymous reporting for internal and external clients.

Registration

  • You are given the option to provide demographic information (such as gender, birth date and general location) to us. We encourage you to submit this information, so we can provide you with a more personalised experience on our site.
  • Occasionally, with your permission, we will send marketing information to you, such as our newsletter and information about new products, newly printed designs and upcoming sales on our website. If you do not elect to receive such materials, we will not send them to you.

Orders

When a product or service is purchased from us through this website, we request certain personally identifiable information from you on our order form. You must provide contact information (such as a name, email and shipping address), as well as financial information (such as credit card number, expiration date and the 3 digit security code). We use this information for billing purposes and to fulfil orders. If we experience trouble processing your order, we will use this information to contact you.

Choice/Opt-out

  • We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purpose, when we ask for this information
  • If you no longer wish to receive our newsletter and promotional communication, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at.
  • You will be notified when your personally identifiable information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

2.Sharing of Personal Information and Disclosure

The Cheesecake Shop does not rent, trade or share Personal Information with third parties except to provide products or services requested by you, when we have your permission or under the following circumstances:

  • We use other third parties such as a shipping company to fulfil orders, a credit card processing company to bill you for goods sold on our website, and an email service provider to send out emails on our behalf. When you make a purchase on our website or sign up for our email list, we will share the necessary amount of personally identifiable information as required by the third party to provide that service, including your name, address, credit card information and email address.
  • We provide Non-Personal Information to interested third-parties for purpose of understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the website.
  • Keep in mind that any personal information or comment that you voluntarily disclose on the Website, for example on comment pages or on the blog forums, becomes publicly available. Your account name is displayed to other Users when you send and/or post messages through the Website. Please note that any comment or other content you post or send to the Website becomes published content and is not considered personally identifiable information subject to this Privacy Policy.
  • When we request personally identifiable information, we provide you the opportunity to 'opt-out' of having this information used for certain purpose.
  • If you no longer wish to receive our newsletter and promotional communication, you may opt-out of receiving them by following the instructions included in each newsletter, or communication, or by emailing us at: .
  • You will be notified when your personally identifiable information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

3. Confidentiality and Security of Personal Information

  • We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
  • We limit access to your Personal Information to employees who we believe reasonably need to come into contact with Personal Information to provide products or services to you or in order to do their jobs.
  • The security of your personal information is important to us.

4. International Users

If you are a User accessing this Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from Australian laws, please be advised that through your continued use of this Website, which is governed by Australian law and this Privacy Policy as incorporated in our Terms of Use, you will be transferring your Personal Information into Australia and you consent to that transfer.

5. Changes and Updates to this Privacy Policy

The Cheesecake Shop UK may update this policy at any time in its sole discretion and without prior notice. We will strive to notify you about significant changes in the way we treat Personal Information by sending a notice to the primary email address specified in your The Cheesecake Shop account and/or by placing a notice on the Website.

6. Effective Date

This Privacy Policy was last modified on 1st October, 2013.

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